About Us


We’re strong Beliebers in never taking anything too seriously. Here, kind hearts, fierce minds and brave spirits win. We say - be yourself, you look beautiful like that. Disrupt conformity. Forget the rules. If you like it, wear it. Be the girl who listens to gangster rap on the way to the farmer’s market after yoga. You were not made to be subtle. You...are entirely up to you.

“A flower does not think to compete with the flower next to it. It just blooms.”


Meredith [Fashion Zealot]


Serial fun-haver, recovering online shopaholic, professional Instagram feed scroller, Bravo TV addict, Country music devotee, and LaCroix connoisseur.

As a former corporate cubicle dweller and mother to four young boys, her creativity and fashion dexterity have been sacrificed for too long. Until now.